Music Blog Post

MUSIC PROJECT

THE GENRE

The genre selected for our music marketing project was ALTERNATIVE ROCK. The genre that our group chose is one of the sub-genres of the independendent type of music. In this genre, the "alternative" use is to show something mainstream or edgy very different of what is seen in regular pop and rock. The genre started to earn a lot of popularity in 90's as numerous bands started developing their products with distorted guitars and rooting generational discontent. One of the most famous bands that implemented this concept was the famous American band; Nirvana, with their first success, "Smells like Teen Spirit".

The amazing thing about this type of genre is on how it can portray different types of melody from janglo-pop to a more heavy metallic. But all of these are tied together by a similar aesthetic. Bands that have been related to this type of music between the 80's and the 90's never signed majors as they decided to have independent labors and have a more open minded and artistic view.

MARKETING TRENDS

In the research of marketing trends and examples of different case studies of music bands of the last five years, we selected American bands; Cage The Elephants and Half Alive

CAGE THE ELEPHANT

Cage The Elephant has become one of the most famous and influential bands of the genre of the last decade. They have released major hits that have been #1 Billboard singles, they have gathered more than 1.5 billion streams worldwide, have done tours and featured in music festivals around the world. CTE has an official website were they have a lot of content promoting the band like photos, music videos, upcoming tours and tabs were it can be connected to the different streaming services like Spotify and Apple Music. They also sell their merchandise with an apparel that includes hats, coloring books, bandanas, and rings. They also have different social media accounts in Instagram, Twitter, Facebook and an account on YouTube. 

 

HALF ALIVE

The rising American band, Half Alive, was founded only four years ago in the year 2016, since then the band started earning a lot of popularity due to music video of their hit song; "Still Feel". Due to it's original choreography and amazing cinematography, the band attracted the attention of millions of viewers and a even the possibility of signing a major with RCA records. The band has an official website where they show all of their content involving their new singles, albums and upcoming tours. The band also started selling merchandise in the website starting with hats and long sleeve shirts that represent the band. Similar to CTE, they also work a lot with their social medias on Instagram and Twitter by promoting their products and showing upcoming content.

 

TEMPTATION

The artist that we chose to make for our project is called Temptation. We wanted to make him as unique as possible by having his own mainstream and edgy idealism. For the artist we selected a specific costume design and how different colors represented him to the audience. We used dark clouds as a brand for the cover of his picture and our website, as he faces with a young adult target audience in which he tries to represent with his music depressive thoughts and just pure anger. The clouds are used to represent a mood that can be relatable. We also used dark cool colors when choosing a color palette to give dark emotions to the audience and completely related to the artist.

MARKETING PRODUCTS

We developed and created original marketing products for our artist thinking about on what the artist was trying to represent and how we could achieve our target audience. We created an official website for the artist where a lot of information and background can be found from upcoming tours, links to the official social media accounts of Instagram and Twitter, connections to find and hear the music on streaming services such as Spotify and Apple Music. We also created original merchandise that included long sleeve shirts, sweatshirts, hats, phone cases and official posters of the band. All of these merchandise products are created with a design related to the artist and the message he is trying to convey. Here are some of the examples:

     

EXPERIENCE

I would say that what I learned most about this project is experience and how much hard work it requires to make a marketing plan for a product that you are trying to sell. For the marketing campaign, a lot of research was required to know very well what you are trying to sell to an audience by knowing very well all concepts, the genre, and what strategies will be used. It all requires a lot of hard work and to have passion and confidence of what you are doing. Choosing a genre in which you do not know very well and have to work harder to achieve the objectives is a very good way to learn how to these types of campaign. When developing the music video, a lot was needed to make a successful product by having innovative ideas and preparing very well for every specific detail that is trying to be portrayed to be viewed. Experience was gained by learning from my mistakes and by accepting the different critiques that may help me to improve more and more on what I am producing.