Representation Analysis

For my first representation analysis, the first video that I saw was a Tide commercial in which a mother is in a living room with her daughter. The background and the clothes of the mother appear to be all pink, while her daughter is on the floor wearing a hoodie and dark clothes. The daughter appears to be building a "car garage" with playing bricks. The mother appears to be preoccupied because her daughter doesn't want to wear pink as her. The representation in this ad is played with the appearance of women, who historically have been underrepresented in the media in the United States. It also plays a big factor in how the ad attacks the typical stereotypes of a woman that is always supposed to wear pink and look bright to the people. The daughter dresses and acts different in this case, as she appears to be more tough and confident of her action by wearing dark clothes and in this case making a "car garage" something not very typical for a girl of her age.

The second representation analysis, is a commercial of the famous body spray "Axe", in which in a comical way show hundreds of tall and beautiful women running, climbing and swimming at a beach where their objective is to catch a man that is spraying his body with two cans of Axe spray. The representation in this commercial is based on how women in this video are portrayed. The women shown in this video appear to be only tall, blonde, dark skinned and very beautiful. The women shown also appear to be only from a unique ethnicity and the same type of body. It does not show different characteristics of women from different ethnicities and communities.